Dobryna Bread: Redesign Returning to Origins
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branding
Client:
Dobryna Bread is a producer of artisanal whole-grain bread made with hop sourdough.
Task:
The existing visual identity of the 'Dobryna Bread' brand needed an update. It was necessary to create a new logo and packaging design that would better reflect the product's key values: naturalness, health benefits, traditional baking methods, and care for the consumer. The identity had to inspire trust and create a feeling of 'the real thing,' authentic bread.
Solution:
We decided to move away from modern minimalist trends and turn to an aesthetic that evokes associations with warmth, craftsmanship, and kindness.
1. Logo:
At the center of the new logo is a symbolic image combining two key elements: the caring hands of a baker and a wheat ear. This sign directly speaks to the natural origin and manual labor invested in each loaf. The Old Slavonic style font enhances the feeling of tradition and reliability, and the name 'Dobryna' itself carries a charge of positive energy and strength.
2. Packaging Design:
The label design is based on a simple and clear structure. The logo takes center stage, with a clear description of the flavor below it (ginger, caraway, flax). A unique color palette was developed for each type of bread, based on natural, earthy tones associated with the key ingredient. The custom shape of the label adds elegance and tactile appeal to the design.
Result:
'Dobryna Bread' received a cohesive and emotionally charged image that fully aligns with the product's positioning. The new design effectively communicates naturalness, health benefits, and traditional quality, inspiring consumer trust and a sense of homey comfort. The packaging not only informs but also conveys the care with which this bread is made, helping the brand take its rightful place on the shelf and in the hearts of customers.