Provod: An Identity that Untangled Chaos
Loading project…
branding
LOGO
Client:
Provod is an electrical goods store that aims to offer customers understandable and friendly service in a category that often seems complex and confusing.
Task:
To develop an identity that would be radically different from competitors.
Solution:
We decided not to fight the chaos, but to lead it. We turned to an image familiar to everyone: a tangled mess of wires.
1. Logo and Key Visual:
The main focus was on the logo, in which chaotic wire lines form the brand name. The plug integrated into the letter "O" serves as a functional anchor, reminding of the business's essence.
2. Design System:
The wire itself has become a universal graphic element.
3. Color Palette and Typography:
A bright, energetic yellow was chosen as the main corporate color.
Result:
The 'Provod' brand has acquired a bold and memorable identity that breaks stereotypes in the electrical engineering category.