Truffle & Coffee: Identity with Aristocratic Taste
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branding
Client:
Truffle & Coffee is a premium-class gastronomic space that combines a coffee shop and a restaurant.
Task:
To develop a logo and corporate identity that would reflect the dual nature of the establishment.
1. Logo:
The logo is based on a combination of a classic serif typeface with an elegant ampersand (&), which visually unites the two key words — 'Truffle' and 'Coffee'.
2. Color Palette and Typography:
The color palette is built on restrained and noble combinations: deep black, warm cream, and accent gold.
3. Signature Pattern:
Based on the ampersand and the initials (T & C), a sophisticated signature pattern was developed.
Result:
Truffle & Coffee received a stylish and aristocratic identity that fully corresponds to its premium positioning.