Belaya Reka: VFX billboard

In our new project for 'Belaya Reka', we looked 'inside' the billboard to show the process of creating a beloved product in a new, futuristic light. We brought the brand to life by giving it a charismatic 3D character who now greets the whole city.
This is how we prove that even the most traditional values, like naturalness, can be presented in an ultra-modern way.

VFX